Present their latest store initiative SECURITY MAKING THE RIGHT CHOICE
Sourcing the correct product to do the job: example intruder warning alerts/alams, what is the range? Is it complicated to set up? Will the alarm be loud enough?
Cost - Value for money
Warranty- is the product backed up by the manufacturer, for how long?
Key and lock security products, what level of security do I need; a conventional key cabinet, a mechanical key/lock tracking system, an electronic key security system and sdo on.
Making the wrong decision can be costly!
You will see that out product descriptions are comprehensive, non technical, no jargonese, just plain facts that you can understand.